Technology..

I think it's pretty clear from secondary research (the internet is my new best friend) and feedback from the girls who actually experienced NY, that the city is pretty ahead of the UK in terms of technology.
Many brands throughout the US have jumped on the technology bandwaggon & are now aiming to create a variety of interactive experiences for consumers across stores, online, television and mobile devices. With the introduction of new technologys such as Ipads and virtual mirrors featured throughout American stores, brands are progressing in generating an interactive and exciting shopping experience, something which has apparently become a key feature in order to progress in the current market.


Social media & technology is also another element that needs to be considered with the likes of "Marc Jacobs" fronting the line with their check in badge app. This consisted of Foursquare users who follow Marc Jacobs checking in at least once to any Marc Jacobs venue to unlock the “Marc Jacobs Fashion Victim 2011″ badge between a certain time period, (I think it was about a month). Four of the users that managed to unlock the badges were then invited to sit amongst the celebs for New York’s fashion week. An amazing opportunity which saw thousands getting themselves to their nearest store to enter the competition - sounds like a worthwhile visit to me.


I don't think I can possibly blog about recent technologies that surround American brands and stores without mentioning The Offical Ralph Lauren 4D Experience in NY and London. In fact, I'm not going to write anything on it..
Here is a video clip from youtube to whitness the brilliance yourself.
Enjoy!



Ralph Lauren 4D Experience - New York